Beautiful, Accomplished, and Loves to Read

Beautiful and accomplished. These two words are very much suitable to describe this woman. Yes, Farhana E. Devi Attamimi is an alumna of IPB Univeristy, majoring in Agribusiness, Agricultural Socio-Economics class of 33.

Currently, Farhana is working in an advertising and public relations company from Japan, Hakuhudo Network Indonesia. She serves as Executive Director there.

After graduating from the undergraduate study program in 2000, this wife-and-mother immediately joined a global advertising agency. Then in 2011, she set foot in the Hakuhodo Indonesia company.

Starting from the position of Director of Strategic Planning, she had the responsibility to lead strategic teams of several Hakuhodo companies in Indonesia.

In addition, she also had an important role to develop marketing strategies to clients. Farhana also conducts research and analysis for company development. She made a presentation from a sei-katsu-sha perspective at the Hakuhodo Institute of Life and Living ASEAN. She has participated and played an active role as a researcher since 2014.

Farhana has done a lot of promotions regarding the development of the Hakuhodo Group. In her company, she has won the Yellow Pencil Award, which is the most popular award in Indonesia by Campaign Brief, and also the Best Advertising Company in Indonesia at the 2017 Asia Pacific Advertising Festival.

From April 2019 onwards, Farhana also has carried out the responsibilities for the ASEAN Market Hakuhodo Life Comprehensive Research Institute (ASEAN) (HILL ASEAN). With a brilliant career track record, she has learned a lot of new things.

She frequently became a speaker in several places and at lecture events. In addition to the career world, Farhana also plays an active role as a committee in a number of events. She had been on the Citra Pariwara committee and was a co-chairwoman. And of course, she was accompanied by an environment and colleagues who were as remarkable as her.

She likes to learn new things. For her, doing new things like traveling to various regions and countries. Farhana is known as an avid reader. She was very happy to meet the author of the neuroscience book that she loves so much, namely Martin Lindstrom. Her love of reading and learning new things has made Farhana trusted to be the Executive Director of Strategy at the Hakuhodo Institute of Life and Living (HILL).