Content Creator, Influncer, hingga Diundang ke Istana
When you hear the name Raden Rauf, what comes to your mind? Influencer, content creatoror millennial generation romance motivators? Wow, it seems that all these categories are inherent in this man who is familiarly called “Om Aup”. He is known as a public figure who is very proficient in building personal branding, especially for the millennial generation.
It all started with Twitter. This man from Kudus began to be known by cyberspace through his content on Twitter with the account name @radenrauf. Wisdom, humor, romance, and sometimes weird are combination of his tweets on Twitter.
However, the thing that shocked Twitter the most was when Raden Rauf told mystical stories every Friday night with the hashtag #memetwit or an abbreviation of memes in twit.
Apart from Twitter, Raden Rauf has also started to invade Instagram with weird Q&A content weird in the Instagram Stories feature. Like a paddle, it turns out that netizens on Instagram also like his weird contents.
As a result, now he has the amount his amount of followers on Instagram as much as 2.1 millions. Not only that, thanks to the Q&A content, he has many fans all the way to the neighboring country, Malaysia.
Succession in two social media platforms doesn't make the man who has travelling and photography as a hobby complacent. He spreads his wings to content creator on Youtube and now has 1,4 million of subscribers..
Do not rule out, his amount of followerson various social media is increasing, given the creativity and innovation that he always upgrades.
Entering the Culinary Business
If you talk about this father of two children, there will be no end. Starting from his creativity on social media, until now he has penetrated the culinary world. This father figure turns out to have a business that is quite successful in the culinary field. Raden Rauf is known to have a chicken food business Geprek Si Mama Bogor.
Looking back, the husband of Serly Virgiola is a graduate of the Department of Management, Faculty of Economics and Management, IPB University Batch 43. In his several tweets on the Twitter platform, Raden Rauf often talks about his life when he was still living in a dormitory.
He occupies dormitory C1 with room number 16. Interestingly, he has told several times about strange and mystical experiences in his dorm. This is a separate content for him to be packaged into something interesting.
After becoming an alumni, Raden Rauf was often invited to fill events at IPB University. One of them is the Guest Lecturer for Management Series event with the theme: Strategy for Optimizing Digital Marketing Techniques in the Industry 4.0 Era and Optimizing Digital Marketing through Social Media.
In this event which was held by the Faculty of Economics and Management, Raden Rauf gave motivation that everyone can be anything on social media, but we must also be supported with interesting content. In addition to interesting content, consistency and target positioning are also a must-have for the millennial generation.
As content creator who is considered to have influence, Raden Rauf has also been invited to the State Palace several times by President Joko Widodo. One of them was in 2018 when socializing the grand performances of the Asian Games in Jakarta and Palembang. He was able to pour various awards and achievements. His genius in seeing opportunities in various social media platforms made him become a successful influencer.
